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Over 2 million Rakhi Sawant’s kisses caught on Zapak.com

Rakhi’s game reaches the top 5 game list on Zapak.com in just 4 days


Mumbai, 02 July 2009: The wait is finally over for all bachelors, as Rakhi Sawant - the would be bride and her potential grooms have got the buzz going on not only on television but in the virtual world as well. Zapak.com, India’s leading online gaming portal has launched an online game on the show.

Over 2 million of Rakhi Sawant’s kisses have been caught in the game within 4 days of its launch. The game was launched on 29th June and has witnessed an overwhelming response.

Fem presents Rakhi Ka Swayamvar on NDTV Imagine is the first of its kind reality show on television which will draw the matrimonial journey of Rakhi Sawant. There are 16 prospective grooms brought together under one roof and put them through a series of challenges that have been created keeping in mind the criteria identified by Rakhi herself. And eventually Rakhi will tie the knot with one lucky guy in a grand ceremony that will be the grand finale.

Game description: The game captures the essence of the game where Rakhi stands on the balcony and throws objects at the user, some with love and some with anger. The user has to avoid the objects thrown with anger (belan, broom, egg, garbage bag etc.) and collect objects thrown with love (kisses, rings, roses, garland etc.). The more love objects you collect the more you impress her.

The game can be experienced on:
http://www.zapak.com/Raakhi-Ka-Swayamwar-games-post-3064-5.php

Mr. Nikhil Madhok, VP Marketing & Communications, NDTV Imagine says, “Rakhi ka Swayamvar is a unique concept. We were looking at a novel way to reach the online audience and engage them with the concept of the show. We have created an entertaining Rakhi ka Swayamvar game and partnered with Zapak.com, which provided a great online platform. The response has been really exciting and we hope that more and more people get hooked on to the game.

Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “This game has created quite a buzz on Zapak.com and we have received a great response for it. The television show is a youth oriented and what better way to connect to today’s youth than through gaming. While only 16 prospective bridegrooms will get to compete for Rakhi on television, everyday thousands of users are competing for her on Zapak.com.”

So log on to www.zapak.com and start catching Rakhi’s kisses!

About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 54 gameplexes present in 32 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

About NDTV Imagine:
NDTV Imagine is the ‘entertainment initiative of the NDTV Networks PLC, the NDTV-NBCU joint venture in India’. Spearheaded by Sameer Nair, the company has made strategic forays into key businesses in the media and entertainment space. Ace director and producer, Karan Johar is a creative consultant and brand ambassador of this initiative. The company currently operates the Hindi General Entertainment channel, NDTV Imagine; the World Cinema movement, NDTV Lumière (which includes theatrical releases, home video, internet and television), Imagine Showbiz, a dedicated Bollywood Entertainment channel and Imagine Film Co., a film production studio that has numerous movie projects across regions and languages, in varying stages of development and production. NDTV Imagine has also been working closely with NBCU to bring world-class entertainment to Indian audiences with channels like Sci-Fi, 13th Street, the Universal Channel and also the revamped Hallmark Channel. The company has done extensive work with regard to the launch, distribution and monetization of premium international channels in India.

For further press release related information, please contact:
  • Zapak Digital Entertainment Ltd.
    Richa Anand
    93246 20303
  • Hanmer & Partners
    Bratin Roy
    98338 68621
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