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"Shahrukh this win is for you!" says Kolkata Raiders,
the winning team at Paddle Pop Gaming League 2009

India’s biggest National Children’s Gaming Tournament reached out to over 1.6 lakh kid gamers

Mumbai, 8th June 2009: Kwality Wall’s and Zapak, together, are trying to boost the culture of online gaming amongst children in India by conducting India’s biggest National Children’s gaming tournament ‘Paddle Pop Gaming League 2009’. The tournament was open to all children in the age group 6-12 yrs.

After the success of the 1st edition of Paddle Pop Gaming League last year with 35,000 participants, this year the tournament received an over-whelming response with over 1.6 lakh participants from across the country!

The highlight of the tournament held on 7th June 2009, was when the Kolkata Raiders were crowned as the winners of Paddle Pop Gaming League 2009. Harshit Purohit, Siddhant Agarwal, Prakhar Gupta, Akanksha Sharma and Srinjay Mahuri were the little champions of the tournament. A bunch of enthusiastic kids were overwhelmed at winning the tournament and were overjoyed at winning the most awaited prizes such as the Xbox consoles, PSPs and amazing gift vouchers from Giny & Jony. The icing on the cake was when the winners of the tournament would also get a chance to appear on Cartoon Network, a chance that every kid looks forward to.

The preliminary round of the tournament was played on 4 games based on the ‘Paddle Pop’ brand character and his new ‘Pyrata’ adventure on www.paddlepop.in . Six city teams were created - Mumbai Chargers, Bangalore Rangers, Chennai Daredevils, Delhi Commanders, Hyderabad Warriors and Kolkata Raiders.

Mumbai Chargers saw participation of around 27000 gamers, Hyderabad Warriors - 29000 gamers, Delhi Commanders - 25,000, Bangalore Rangers - 26000, Kolkata Raiders- 28000 and Chennai Daredevils 27000 in the 2nd edition of the Paddle Pop Gaming League.

The top 100 gamers from each city fought it out in the City Finals in each city at the Zapak Gameplexes. Top 5 scorers from each of the 6 cities qualified for the ultimate battle in Mumbai for the National Finale of the Paddle Pop Gaming League! The finale was organised at Nirmal Lifestyle, Mulund, Mumbai. The event was conducted on a grand scale with special performances by the troupe of Danny & Kunjan of Nach Baliye Fame and Saloni Daini, the winner of Chhote Miyan, who had the audience in splits.

The winning team, Kolkata Raiders said, “We are thrilled to have won the Paddle Pop Gaming League 2009. And we love Shahrukh Khan and would like to dedicate our win to him and his team Kolkata Knight Riders.”

Commenting on this Mr. Punit Misra, Category Head, Kwality Wall’s says, “I am very happy to see that kids are enjoying engaging with Paddle Pop – Kwality Wall’s kids’ brand of ice candies. It’s heartening that over 1.6 lac children became a part of the Paddle Pop’s Pyrata adventure, and had fun in engaging in the Fun world of Paddle Pop. We will continue to bring Paddle Pop’s new adventures to Indian kids every year, through a host of branded entertainment content. This year, we launched the ‘Pyrata’ movie, some special Pyrata merchandise and PC games. For On- line gaming, we preferred to partner with the pioneer in online gaming segment - Zapak.com. We hope to build more partnerships in the future and open Paddle Pop’s world to even more kids across the country.”

“Zapak has always been synonymous with online gaming for the kids’ community in the country. Zapakkids.com is the fastest growing segment on Zapak.com with 1.6 mn registered users. With the success of Paddle Pop Gaming League this year, it has proved to be the Largest ’s Children’s Gaming Event in the world. We hope to make this an annual property and offer children with even more fun and excitement in the coming year.” said Mr. Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd.

About Paddle Pop Gaming League:
The Paddle Pop Gaming League has been conceived as the Biggest Gaming Event for children in India. The annual property seeks to provide children exciting and adventurous times with Paddle Pop by leveraging the popularity of gaming amongst children and creating a National Level Gaming Tournament! Kwality Wall’s & Zapak have developed a successful formula that gets children from 6 key ice cream markets to interact with the brand. They log into an Online Gaming Preliminary on www.paddlepop.in , followed by a local level City Final held at a Zapak Gameplex culminating with a Grand National Final. The format has seen 1.6 Lac children take part this year & is only set to grow as the scale & scope of the event increases every following year.

About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6.5 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a years time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

For further press release related information, please contact:
  • Zapak Digital Entertainment Ltd.
    Richa Anand
    93246 20303
  • Hanmer & Partners
    Bratin Roy
    98338 68621
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