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13B is a hit!
The movie website receives a whooping 5 million page views in 13 days



Mumbai, 24th February 2009: ‘13 B – Fear has a new address’, the latest supernatural thriller film from the house of Big Pictures has created quite a buzz in the online space. Earlier this month, Zapak.com launched a website dedicated to the movie and trust us when we say this – It is the most haunted destination online!

This haunted destination – www.whatis13b.com has created a rage amongst the users. In a short span on 13 days it has received over 5 million page views and close to 0.89 million visitors.

Commenting on the overwhelming response, Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “This is a case study as far as online movie marketing goes. Zapak had a 2 step strategy for the website. 1st step was to reach out to the online community interested in horror. And that is what helped us achieve the 5 million page views. The 2nd step was to make people aware of the movie 13B which happened simultaneously while users accessed horror stories on the website. 5 million page views is an excellent number in such a short span of time.”

We dare you to enter – www.whatis13b.com . Can you handle it?

About Zapak Digital Entertainment Limited:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.


For further press release related queries, please contact:
Zapak Digital Entertainment Ltd.
Richa Anand
93246 20303


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