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Luck By Chance – Most successful movie microsite on Zapak.com


Receives over a million page views in 2 weeks

Mumbai, 27th January 2009: Zapak.com, India’s leading online gaming portal has created a microsite for the most awaited movie this month – Luck By Chance.

In a short span of two weeks, the microsite has received over 1 million page views. Zapak.com has created microsites for many recent movies but this is the first time that a movie microsite has witnessed such numbers in such a short time on Zapak.com.

Get all the information you need on ‘Luck By Chance’ with a simple click on www.lbc.zapak.com . The website includes a number of interesting sections that a user can browse through - synopsis of the movie, exclusive videos, downloadable wallpapers and regular contests. The microsite also has an exclusive game created specially on the movie called Luck By Chance – Lucky Break. As the name suggests the game is based on the roll of a dice. To start the player needs to pick his favourite character from the 6 actors of the movie and then roll the dice. Based on whose face shows up on the dice, the counter for that character moves ahead. The aim is to try and get your character reach the end the quickest. This game has received over half a million game plays in just 2 weeks without the official launch of the same.

Commenting on the success of the microsite, Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd. said, “Zapak is constantly looking for opportunities to provide novel and interesting content to its consumers. An increasing number of youngsters are now consuming games and there is a huge fitment between games and movie promotion. Luck by Chance is a movie that will appeal well to the youth of India and therefore the association between the both of us. The microsite has received some never before seen numbers in terms of page views and game plays. I am sure that the movie will be a huge success.”

About Zapak Digital Entertainment Limited:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian games world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution networks with presence in over 4000 retail outlets across 50 cities all across India. Zapak Games has successfully distributed a lot of movie merchandise such as Bhootnath, Love Story 2050, Hari Puttar, Rock On and Drona. It has also launched merchandise around a popular TV animation called Bakugan. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year the first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.


For further press release related queries, please contact:
Zapak Digital Entertainment Ltd.
Richa Anand
93246 20303


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