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Jump Games launches their first mobile game based on the original Indian superhero – Hanuman!


Posted on: December 26, 2007

Following the announcement of their tie-up with Percept Picture Company (PPC), Jump Games, the country’s leading publisher and developer of mobile games launches their first mobile game based on PPC’s highly-awaited animated feature ‘Return of Hanuman’.

The mobile game that showcases the original Indian superhero Hanuman taking on the evil forces of Guru Shukracharya and Rahuketu will be launched by Jump Games across all major operators in the country. CDMA subscribers can get the game directly via their operators while GSM users can download the game by messaging ‘Hanuman’ to 55454.

To make sure that the mobile game has a wider reach nationally, Jump is also releasing a black & white version of the game compatible with low-end handsets.

Apart from this, there are two other mobile games that will be released from Jump’s stable as a part of the three-game Hanuman series – the first-of-its-kind gaming initiative for a Bollywood movie.

This is the first time that a game based on an animated character is being made available in Hindi simultaneously. So now, audiences have a wider platform to enjoy this fast-paced, action-packed offering where they can zip past wacky obstacles and exotic locales as the great Indian superhero Hanuman!

Adding another dimension to the Hanuman phenomenon, Jump Games will also launch a countrywide contest around the mobile game where high scorers can win attractive gifts and Hanuman merchandise.

Going forward, the game will also be offered directly to consumers via Jump Games Kiosks stationed at prominent locations, starting Mumbai and Pune.

On the occasion, Salil Bhargava, CEO, Jump Games added, “Hanuman is the original Indian superhero with a phenomenal fan-following. We’re putting in our best foot forward to make sure that the Hanuman game is available across the country. The idea is that anybody with a mobile phone should be able to play Hanuman and experience the thrill. All I can say is that Hanuman fans should gear up for even greater play experience in the games to come.”

Speaking about the game launch, Preet Bedi, CEO, Percept Picture Company, says, “We’re quite excited about the forthcoming Hanuman mobile game developed by Jump Games. Percept has always believed in innovation and gaming is definitely the way to go as far as promotions and marketing is concerned in today’s times. Not to mention a parallel revenue model that it offers. We have set an example for the others to follow with the Hanuman game series. This is for the first time in India that three mobile games are being developed for an animation feature. We’re looking forward to extending the Hanuman experience on the mobile.”

About Jump Games
Jump Games is a leading publisher and developer of mobile games. Jump's experience and expertise in creating innovative and cutting-edge gaming content reflects in its client roster, which sports some of the best brands from across the world.

Jump's mobile games are available with international aggregators such as Zingy Inc., Cellucom, Games Federation, PocketNet and Sam Click, among others. Distributed across the US, Europe, South Africa, Australia, the Middle East and Asia, Jump's games can be accessed and played on leading networks like Vodafone, M1, MTN, Dialog Telekom, Reliance World Mobile, Telstra, Telia, Telefonica, Tele2, TIM, 02, Virgin Mobile, Idea, Spice, KPN, 3, Optimus and Telenor.

Jump Games is a Reliance Big Entertainment venture.

For more information, please contact:
Bhavya Arora
Corp. Communications
Jump Games
Tel: 3036 4526
Cell No: 98920 96656
Email: bhavya@jumpgames.co.in

Nikhil Lodaya
Consultant
Hanmer & Partners
Tel: 6633 5669
Cell No: 98192 02637
Email: nikhil@hanmerpr.com

About Percept Picture Company (PPC)
Percept Picture Company (PPC), a part of Percept Holdings is, one of India’s fastest growing entertainment brands involved in the creation of content and distribution. PPC addresses every aspect of moving communications by creating concepts, content and scripts for the global entertainment industry. Their expertise also lies in producing motion pictures, television software, distribution and marketing of content across delivery platforms like motion pictures, ad film production, corporate films, Talent Management, live event coverage and trading in Intellectual Property Rights.


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