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Jump Games & Zapak.com get Cricketing with Ishant Sharma
Launch mobile game and online based game on the latest pace sensation of India


Posted on: May 5, 2008

Mumbai, India – The two gaming divisions of Reliance Big Entertainment, a part of the Reliance Group, Jump Games and Zapak Digital Entertainment Ltd. Today announced a tie-up with the latest pace sensation of India, Ishant Sharma. As a part of the deal, Zapak.com would be creating and hosting an online game based around the cricketer while Jump Games (a leading publisher and developer of games across mobile platforms) would be creating a mobile game for him.

Mobile Game from Jump Games – Cricket Fever
Cricket Fever showcases the ace bowler Ishant Sharma's bowling skills to the max. It is a ten-over cricket game where the player opens the over as Ishant Sharma and shoots his deliveries towards the opponent's batsman. The game offers and exhaustive array of deliveries like yorkers, in-cutters, out-swingers and the player can also control the speed and swing of the ball. The game offers a fantastic game play with auto-updated scorecards and statistics displayed after every over as well as an exhaustive list of teams from across the globe. Studded with a host of interesting features, Ishant Sharma Cricket Fever is an absolute must-have for any cricket enthusiast!

Online Game from Zapak.com – Power Bowler!
This is a browser based cricket game based on the young Indian cricket prodigy Ishant Sharma. The game allows the player to step into Ishant’s shoes and play as him wherein he bowls five overs to an opponent batsmen. The game is set against the backdrop of a packed international cricket stadium with the crowd cheering him on. A user is offered numerous bowling options such as in and out swingers and seamers, straight balls along with special deliveries such as a Yorker which has to be used intelligently. The player has to get the batsman out in the lowest number of balls while giving the least number of runs. The game will be the first of its kind cricket based bowling-only-game.

On this occasion, Rajesh Sawhney, President, Reliance Big Entertainment Ltd. said, “We believe that Cricket is not just a sport but a religion in India and we at Reliance Big Entertainment are all set to capitalize on the huge opportunity this game presents. Gaming is a new industry in India and we believe that Cricket can play a significant catalyst to give the industry the right kind of growth impetus. Today we have created both an Online and a Mobile game around Ishant Sharma. These are the first of their kind bowling only cricket games and are sure to be a hit with all cricketing fans in India.”

Giving insights into his first online and mobile avatar, Ishant Sharma said, “Today the youngsters are no longer content with usual ways of playing a game they want it across all means of communication mediums be it television, mobile or the internet. We Indians are excited at all forms of cricket, for us cricketers are demi-god, cricket is a religion. I’m excited about this new Online and Mobile avatar that I’m donning as it gives me another opportunity to connect with this cricket crazy nation.”

Talking about the association and the Mobile Game, Salil Bhargava, CEO, Jump Games said, "Cricket is one of the most popular genres in mobile gaming in India; and now with our association with Ishant, we aim to provide the audiences with much more of their favourite content. It has been a fabulous year for Jump Games. We signed on Manchester United – the world's most popular football club earlier this year and now we are bringing the rising cricket star Ishant Sharma on the mobile screen. Ishant is one of the most popular names in Indian cricket right now and we hope our games give another opportunity to his fans to play as their favourite cricketer."

Talking about Zapak.com and its association with cricket, Rohit Sharma, COO, Zapak Digital Entertainment Ltd. said, Ours is truly a cricket crazy nation and it is proven from the fact that we have over 18 cricket games on Zapak.com and each of them are equally popular with the audiences. We at Zapak have a record of more than 80,000 users playing cricket games on our website everyday. And we believe that through this association we will create another milestone in Online Cricketing in India.

About Reliance Big Entertainment:
Transforming Reliance Group’s vision of creating leadership position in communications, media and entertainment industry, Reliance Big Entertainment is geared to create significant presence in businesses across various vectors of content, services and platforms for distribution. The key content initiatives include production & strategic collaboration across vectors, including but not limiting to, gaming, movies, animation, music, sports, user generated content etc. Reliance Big Entertainment envisions a unique framework that creates compelling value for stakeholders in the fast growing Indian Entertainment and Media Economy by marrying content and various distribution platforms. For more information on Reliance Big Entertainment go to www.relianceadagroup.com

About Jump Games:
Jump Games is a leading publisher and developer of mobile games. Distributed across the US, Europe, South Africa, Australia, the Middle East and Asia, Jump's games can be accessed and played on about 80 networks across 40 countries. These networks comprise leading names like Vodafone, M1, MTN, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3, Telefonica, Optimus and Telenor. Jump Games is a Reliance Big Entertainment Venture. For more information on Jump Games log on to www.jumpgames.co.in

About Zapak Digital Entertainment Ltd:
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07, under the category of Brand leadership in India, Zapak won the award for the Internet Business. Zapak is the only gaming company in India to create a complete value chain for Online Gaming. With currently over 4 million registered gamers Zapak has created the largest database for Casual Gaming in the country. In its endeavor to complete the value chain Zapak has launched Zapak Cards, which serve as a micro payment option, allowing gamers to purchase games from the portal. Zapak Gameplexes have also been introduced, with world-class ambience to provide better enabled access points to gamers. There are currently 15 Gameplexes across India, with plans to increase the number to 1000 by the end of 2008. Zapak will soon launch MMOGs to complete the value chain.


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