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BIG Home Video & Force India join hands to launch
the high-octane adventure "Fast & Furious 4"

"The Best of the Fast & Furious movies!" - Maria Salas, WSFL-TV (CW), Miami



Mumbai, August 11, 2009: BIG Home Video in association with Universal Pictures International Entertainment presents 'Fast & Furious 4', an exhilarating, action-packed adventure.

Vin Diesel and Paul Walker reteam with Michelle Rodriguez and Jordana Brewster for the ultimate chapter of the franchise built on speed!

From big rig heists to precision tunnel crawls, ‘Fast & Furious 4’ takes you back into the high-octane world, which lives for speed, drives for the rush and breaks all the rules!

For the first time in the history of Indian home video the Blu-ray of Fast & Furious 4 is being launched before the worldwide release (except the U.S) where it was launched only 7 days before the Indian release.

For the release of ‘Fast & Furious 4’, BIG Home Video has tied up with Force India Formula 1 Team.

An exclusive contest has been planned for the consumers where the grand prize is a fully paid trip for 2 to Singapore and a chance to meet the Force India Team at the Singapore Grand Prix. Other prizes include personally autographed merchandise of the Force India Team.

The launch of ‘Fast & Furious 4’ has an extensive two week TV campaign on HBO, Zee Café and AXN. To promote the release of the dub version a TV campaign has been planned on Aaj Tak, Tez, Headlines Today, Zee TV, ETC, Zee Music, Zee Cinema & Zee News.

The release is further promoted on radio across 3 stations and 9 cities. Radio City, Radio Mirchi & BIG 92.7 FM to promote the home video launch via RJ mentions and contests in Mumbai, Delhi, Chandigarh, Kolkata, Pune, Ahmedabad, Bangalore, Hyderabad & Chennai.

The promotion will be extended online with e-mailers going to the exchange4media, agencyfaqs and BIGFlix.com database.

The Home Video of ‘Fast & Furious 4’ is out in stores now; the Blu-Ray is priced at Rs 1299, DVD is priced at Rs. 599, English VCD is priced at Rs. 299 & Hindi, Tamil & Telugu VCD is priced at Rs 99.

Kulmeet Makkar, CEO, BIG Music & Home Entertainment, “We are very pleased to bring you the latest addition to the Fast & Furious franchise. This high-octane action thriller is sure to have your pulse racing with some fast cars and furious races. We are sure that our association with Force India will add fuel to the overall excitement of ‘Fast & Furious 4’.”

Speaking about the association of Force India with ‘Fast & Furious 4’, Vikram Malhotra of Force India Formula One Team said, “It’s been Force India’s constant endeavor to take the exciting sport of Formula one to a larger cross section of Indian masses. ‘Fast & Furious 4’ is a movie which epitomizes racing, speed and style. The brand Force India also reflects the same attributes. The launch of the movie on BIG Home Video gives us the chance to connect with the fans on a common platform and bring the exciting sport of Formula One closer to Indian audiences.”

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as a dominant player in the Indian Music and Home Entertainment industries.

Apart from releasing chart-busting music of Hindi films like Luck By Chance, Rock On!!, the company has also released blockbusters such as Ghajini, 13B, 1920, Welcome, Jodhaa Akbar, Singh is Kinng and Rock On!! on home video.

The company is the exclusive licensee to best of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video launches the best of Hollywood cinema on Blu-ray, DVD and VCD. Enjoy Hollywood like classics like Casablanca, Gone With The Wind and The Godfather, as part of our ‘Pure Gold’ collection. Experience the biggest blockbusters like the Harry Potter and Batman series; critically-acclaimed movies such as Forrest Gump and Schindler’s List and hundreds of movies across genres.

For further details, please contact Ms. Meghna Girohtra at +91 93243 12744 or email at meghna.girohtra@relianceada.com.
Visit us at http://www.bigvideo.co.in

About Force India:
The birth of the Force India Formula One Team heralded the start of a bold new era of Indian motorsport: the first-ever foray for an Indian team into the FIA Formula One World Championship. In 2007, Dr. Vijay Mallya, Chairman of India's iconic UB Group and Kingfisher Airlines established a joint-venture company with the Mol family from the Netherlands to acquire the Spyker Formula One Team in October 2007.

With its dynamic name and patriotic logo incorporating the colours of the Indian flag and its chakra, the team is a sporting representation of the emerging generation of young, success-hungry, fast paced global Indians and the growing strength of India as a nation.

2009 will be the iconic team's second year of competition at the highest level of motorsport following its creation in the final months of 2007. In this short time, the team has developed a strong following throughout the sub-continent and the Indian diaspora across the globe.

Building on the strong foundations and lessons of its debut year, the new-look team will be aiming to fulfil the dreams of this passionate following with a clutch of results. Confident in ground-breaking new partnerships with the 2008 championship victor, McLaren Racing, premium engine supplier Mercedes and leading aero industry brand EADS, Dr. Vijay Mallya will lead the team to truly become a Force to be reckoned with.

Force India's preparations for the new season have stepped up a gear with the release of the team's 2009 Force India Formula One calendar, which ushers in a bold new era of Indian motorsport - the first full season for India's first-ever F1 team – the Force India Formula One Team.

For further press related queries, please contact:
  • Ms. Meghna Girohtra
    Email : meghna.girohtra@relianceada.com
    Visit us at: http://bigvideo.co.in


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