BIG Home Video launches ‘FRIENDS: THE COMPLETE SERIES COLLECTION’
on the eve of International Friendship Day
Mumbai, July 29 2009: You can never have enough of FRIENDS. Grab a latte, a comfortable seat on your couch and settle in with America’s beloved Friends, all 10 Seasons now on DVD! One can curl up and enjoy the antics & journey of the spunky twenty-something’s to inseparable thirty-something’s with Friends: The Complete Series Collection on DVD for the first time in India! This Ultimate Collection, released by BIG Home Video, houses all 236 episodes from the award-winning series in a beautiful Collector’s box – perfect to gift or simply own. Just in time for FRIENDSHIP DAY on August 2nd
FRIENDS defined a decade of television through its wondrous humor, unforgettable characters and captivating moments. The Emmy® Award-winning Friends stars Matthew Perry (Chandler), Matt LeBlanc (Joey), Courtney Cox-Arquette (Monica), Lisa Kudrow (Phoebe), Jennifer Aniston (Rachel), and David Schwimmer (Ross).The show debuted in 1994 and aired its series finale in May of 2004. Throughout its wildly successful run on “must-see TV”, FRIENDS won several Emmys, People’s Choice, Screen Actors Guild, Golden Globe and American Comedy awards. In addition, fans have collected the DVD sets in record numbers the world over, making Friends the #1 TV on DVD franchise.
BIG Home Video has released all the ten seasons of FRIENDS – with an array of product & format choices for the consumer to choose from. Apart from The Complete Series Collection (60 DVDs, MRP Rs.9999), each Season DVD box-set is also available (6 DVDs, MRP Rs.1299). For consumers who are looking for Singles (a collection of 4 episodes), they can pick up DVD Singles (1 DVD, MRP Rs.299) or VCD Singles (2 VCD’s, MRP Rs.149).
Friends: The Complete Series Collection also includes commentaries, behind-the-scenes features, gag reels, trivia quizzes & more! For those who are eager to be the first few customers of this much-anticipated Complete Series Collection, one can pre-book the box-set at over 45 leading retail outlets. The pre-booking is valid till July 28th & on pre-booking, a fan will get a collectible FRIENDS Till the End book, which is the official companion to FRIENDS and includes exclusive interviews, the complete story on all the seasons & a special section on the last episode. The product will hit shelves on July 29th.
On the release of this collector’s delight Kulmeet Makkar, CEO BIG Music & Home Entertainment has to say, “We are delighted to release for the first time in India the complete Season 1 to 10 Collector’s edition of FRIENDS. It is the perfect gift for a dear friend.”
FRIENDS – the entire range of products – will be supported by an extensive national media campaign including TV, print, radio and online and also an escalated in-store & outdoor plan. The TV Campaign will run for 3 weeks on relevant programming. The week leading up to FRIENDSHIP DAY will see exciting radio contests on Radio City across 7 cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Ahmadabad & Pune and on BIG Fm across 6 cities - Mumbai, Delhi, Bangalore, Hyderabad, Kolkata & Chandigarh. A reader’s offer ad. will run in ten editions of The Times of India – with an exciting offer on the Complete Series Collection & Season DVD box-set for consumers buying on Indiatimes.
At retail stores, there are plenty of enticing offers running for the customers. Crossword customers will get a FRIENDS coffee mug with every Season DVD box-set sold. A Crossword member will also get an additional 20% off on the Season DVD box-set. Citibank Card members can avail a 10% off on the Season DVD box-set across all Landmark stores in the country. Also a Citibank Card member can buy the Complete Series Collection in 6 EMIs at Landmark.
A series of exciting consumer & trade contests have been planned towards Friendship Day – and lucky winners can win themselves the Complete Series Collection!
BIG Home Video has also taken up space at 6 leading malls across 4 cities – Mumbai, Delhi, Bangalore & Kolkata – to promote the brand.
A host of exciting events at Malls have been planned for the Friendship Day weekend. Friends can participate in interactive contests with their gang & walk away with prizes.
So go ahead & own your FRIENDS today!
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Ms. Meghna Girohtra
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