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OWN THE BOX-OFFICE PHENOMENON


Worldwide Box-Office at more than $995 million and growing!

Posted on: December 31, 2008

BIG Home Video offers you the opportunity of owning the biggest film of 2008 The Dark Knight as it takes the world (& India!) by storm on DVD & Blu-Ray. The highly-anticipated sequel to Batman Begins, this blockbuster action-hit has become an instant must-own classic as it released in India (with the rest of the world) on December 8, 2008.

The Home Video of The Dark Knight is out in stores now: the 2-disc special edition Blu-Ray is priced at Rs.1499 & the 2-disc special edition DVD at Rs.599. The English VCD is priced at Rs.299 & the Hindi; Tamil & Telugu VCD’s are priced at Rs.99 respectively

The DVD is ruling all Retail Charts across the country – it debuted at the No.1 position & retains this slot till date.

The performance of the 2-disc Collector’s edition Blu-Ray is mirroring International standards. Internationally, the title has smashed all records, its Blu-Ray format being the highest-selling title so far, with a record 1.7Mn Blu-Ray units being sold in the first week of launch! In India, the Blu-Ray has been a sure-fire success, what with a 100% sell-out in the first week of launch itself.

The Dark Knight comes from Academy Award® nominated filmmaker Christopher Nolan (The Prestige, Memento), and features commanding performances from Christian Bale (3:10 to Yuma, The Prestige), Academy Award® Winner Michael Caine (The Cider House Rules, Children of Men), Academy Award® Nominee Heath Ledger (Brokeback Mountain), Gary Oldman (Hannibal, Harry Potter and the Order of the Phoenix), Aaron Eckhart (Thank You For Smoking, No Reservations), Maggie Gyllenhaal (Stranger Than Fiction, World Trade Center) and Academy Award® Winner Morgan Freeman (Million Dollar Baby, Wanted).

The follow-up to Batman Begins, The Dark Knight reunites director Christopher Nolan and star Christian Bale, who reprises the role of Batman/Bruce Wayne in his continuing war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces Batman closer to crossing the fine line between hero and vigilante.

The Dark Knight marks the first time that a major feature film has been shot in part using IMAX® cameras, marking a revolutionary integration of film formats. The Dark Knight Blu-ray disc takes advantage of the marriage of IMAX® and 35mm formats by using the hybrid master to replicate the unique theatrical experience. The IMAX scenes are also included on the 2-disc Special Edition as bonus materials.

Mr. Kulmeet Makkar, Chief Executive Officer, BIG Music and Home Entertainment has to say, “The Dark Knight has been the most-anticipated film of 2008 and it doesn’t disappoint. With its superlative performances set in a complex canvas of emotions, fantastic production quality and extraordinary special effects, the film is a winner. BIG Home Video is proud to release this stellar record-setting film.”

The Home Video launch of THE DARK KNIGHT has been supported by innovative marketing programmes & a robust unprecedented media campaign.

The DVD release was preceded by a pre-release campaign at stores across the country. Customers were given the opportunity to pre-book this coveted title before the December 8th release date. Each customer on pre-booking won an exclusive gift hamper containing THE DARK KNIGHT merchandise! The pre-booking campaign, a novel concept in Home Video retailing in India, met with huge success.

One will see The Dark Knight promotional campaign on TV, Outdoors - on hoardings, bus panels & bus-backs & at the Delhi Metro stations, Online - on blogs, forums & quizzes on social networking sites and in exciting online contests on Zapak, BIGADDA.com, Indiatimes & BIGFlix.com Winners of the contests will win exclusive The Dark Knight merchandise.

The Dark Knight ads. will also feature in over 20 editions of the Times of India & in over 3400+ Out-of-Home screens across restaurants, multiplex screens & indoor entertainment outlets.

The Dark Knight will also be promoted at BIG Cinemas prominent multiplexes across the country.

About BIG Music and Home Video:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddaar and Cash, to name a few, the company has also released blockbusters such as Welcome & Jodhaa Akbar on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Warner Home Video, Universal Pictures International BV, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favorite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.

About Warner Home Video:
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.


For further press related queries, please contact:
  • Ms. Snimar K. Kochhar
    Cell : +91 9324376278
    Email : snimar.kochhar@relianceada.com


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