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RELIVE THE MUSIC…THE MAGIC…AND THE MEMORIES


Posted on: December 29, 2008

Its enthusiasm is awesome. Its noise level is prodigious…. Expect an Oscar nomination - Nigel Andrews
Financial Times:

A film version of the ABBA musical, complete with sparkly spandex dance finale
Look:

Mamma Mia! Is one of the most uplifting films we have seen in a long time! Julie Walters and Christine Baranski are hilarious. Take a Chance on this film, you won’t regret it!
Ok: Hot Stars:

BIG Home Video in association with Universal Pictures & Relativity Media—a Playtone/Littlestar Production presents Meryl Streep, Pierce Brosnan in Mamma Mia!, starring Colin Firth, Stellan Skarsgard, Julie Walters, Dominic Cooper, Amanda Seyfried, Christine Baranski. From the smash hit stage show comes this larger than life musical epic. Bringing you an all star cast the songs of ABBA and extravaganza of dancing and laughter, MAMMA MIA! The Movie is the feel good film of the year.

A ground-breaking study commissioned by Universal Pictures (UK) with Professor Geoff Beattie and Manchester University in the UK**, revealed that watching feel-good films, in particular MAMMA MIA! – The Movie can make you feel less sad, less tense and calmer – in other words it has the most positive feel-good affect on our mood and emotional state.

Professor Geoff Beattie said, “Compared with some of the greatest iconic feel-good films from the past three decades, MAMMA MIA! - The Movie had the most consistent range of positive effects on mood state - it will make you feel less sad, less tense and calmer. Everyone needs to feel good during these times of financial difficulty and MAMMA MIA! – The Movie is a perfect outlet at Christmas to deliver this.”

Bride to be Sophie (Amanda Seyfried) is on a quest to find her father before her big day. There is just one problem…she’s just not sure who he is. After secretly reading her mother Donna’s (Meryl Streep) old diaries, she discovers he is one of three past loves. Knowing her mother would not approve, she invites them all. Sophie desperately tries to keep their presence hidden but it’s not long before the secret is out and the fun begins… Inspired by the storytelling magic of ABBA’s hit songs from “Dancing Queen” and “S.O.S.” to “Money, Money, Money” and “Take a Chance on Me,” MAMMA MIA! - The Movie is a celebration of mothers and daughters, old friends and new family found.

BIG Home Video has planned ground breaking marketing activities for the release of this film.

A tie up with Globus Stores Lifestyle Apparel Retail Chain, weekend activities, a karaoke evening at the store, encouraging shoppers to participate in a sing along contest, music video from the movie to be played on the large screens, freebies to be given away to participants. Globus & Mamma Mia Co - branded Seats, a photo opportunity at the store! Contests Every Hour! (Mamma Mia Hour) & lucky winners get movie merchandise & discount on Mamma Mia DVD purchase. Co branded POS & Window display to communicate the promotion at the store.

A similar activity has been planned at the city's top theatres, where could co brand the seats in that promotion as well.

MAMMA MIA! DVD Review with movie footage & promos aired on “Chick on Flicks”, on Sony PIX. Banner ads on the Google network for a period of 2 weeks, across the top 8 metros focused on sites frequented by women, being a combination of social networking, entertainment, informative & interactive.

The Home Video of MAMMA MIA! The Movie is out in stores now; the DVD is priced at Rs 599 and the English VCD is priced at Rs 299 respectively.

Kulmeet Makkar, Chief Executive Officer, BIG Music and Home Entertainment, “We are excited to release this joyous Abba musical, a certain hit and sure to make your day…. Mamma Mia! The Movie is exuberant & brilliantly infectious. We take immense pride in bringing this title to the Indian consumer. This colourful and magical musical is a sure-fire success…the witty performances, heart-warming script; classic pop soundtrack and holiday setting make this the feel-good film of the year. This musical is set to become a modern classic. ”

BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddar and Cash, to name a few, the company has also released blockbusters such as Welcome, Jodhaa Akbar & Singh is Kinng on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.


For further press related queries, please contact:
  • Ms. Snimar K. Kochhar
    Cell : +91 9324376278
    Email : snimar.kochhar@relianceada.com


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