Did you know that only 3 films till date have crossed $1Bn at the Box-Office?
The follow-up to Batman Begins, The Dark Knight reunites director Christopher Nolan and star Christian Bale, who reprises the role of Batman/Bruce Wayne in his continuing war on crime. With the help of Lt. Jim Gordon and District Attorney Harvey Dent, Batman sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal mastermind known as The Joker, who thrusts Gotham into anarchy and forces Batman closer to crossing the fine line between hero and vigilante. Heath Ledger stars as arch-villain The Joker, and Aaron Eckhart plays Dent. Maggie Gyllenhaal joins the cast as Rachel Dawes. Returning from Batman Begins are Gary Oldman as Gordon, Michael Caine as Alfred and Morgan Freeman as Lucius Fox.
The Home Video launch of The Dark Knight has been supported by innovative marketing programmes & a robust unprecedented media campaign.
The DVD release was preceded by a pre-release campaign at stores across the country. Customers were given the opportunity to pre-book this coveted title before the release date.
Each customer on pre-booking won an exclusive gift hamper containing The Dark Knight merchandise! The pre-booking campaign, a novel concept in Home Video retailing in India, met with huge success.
DVD pre-booking across 52 stores across the country – Planet M, Lifestyle, Landmark, Reliance Time Out, etc.