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Let the rampage begin on BIG Home Video!!!


Posted on: November, 2008



BIG Home Video in association with Universal Pictures & Marvel Studio proudly presents THE INCREDIBLE HULK on Home Video; the action-packed motion picture which has one of the most captivating hero The Hulk since the last 40 years. The film is directed by Louis Leterrier (Transporter 2).

Depicting the events after the gamma bomb, 'The Incredible Hulk' tells the story of Dr Bruce Banner (Edward Norton), who seeks a cure to his unique condition, which causes him to turn into a giant green monster under emotional stress. Whilst on the run from military which seeks his capture, Banner comes close to a cure. But all is lost when a new creature emerges; The Abomination (Tim Roth).

The Home Video launch of The Incredible Hulk will have an innovative and path breaking marketing campaign. Exclusive branded merchandise such as T shirts, mouse pads, pens, diaries and key chains have been created to be distributed for various promotional campaigns.

A tie up with Café Coffee Day where customers can participate in The Incredible Hulk contest and get a chance to win HULK goodies. POS of The Incredible Hulk will also be placed at select Café Coffee Day outlets. This promotion is being run across 5 cities in 30 outlets.

BIG Home Video took the lead in creating a new segment in the mass market for international movies by releasing English films in over 7 regional languages including Hindi. For the first time a comprehensive promotional activity is being undertaken for the rural market. A van activity has been planned across 47 cities in 6 states viz Gujarat, Rajasthan, Punjab, Madhya Pradesh, Uttar Pradesh & Uttranchal. The van will be branded with The Incredible Hulk communication and will have the promo running on the installed plasma screens.

Meanwhile to cater to the premium segment BIG Home Video has tied up with one of the largest retailers Crossword to promote the release of The Incredible Hulk. A Hulk zone will be created at select outlets of Crossword for on the spot contests and a chance to win exciting merchandise. A tie up with BIG FM the radio partner will promote the home video via RJ mentions and contests. Innovative promotions will be created with the online partner Zapak.com. A special micro-site is being created on Zapak where consumers can download exclusive wallpapers, screen savers and play the online game. Zapak will send mailers to their over 5.3 million database announcing the release of The Incredible Hulk. The campaign will include above the line promotions like TV spots across GEC, movie and kids channels.

The Home Video of The Incredible Hulk is out in stores now; the DVD is priced at Rs 599. The English VCD is priced at Rs 299 and the Hindi, Tamil, Telugu & Malayalam VCD are priced at Rs. 99 respectively.

Kulmeet Makkar, Chief Executive Officer, BIG Music and Home Entertainment says, "We are excited at bringing The Incredible Hulk a character loved by worldwide audiences since the last four decades to India. It has all the ingredients of a blockbuster hit – a great story, action, excitement, talented star cast and director."

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddaar and Cash, to name a few, the company has also released blockbusters such as Welcome & Jodhaa Akbar on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.

For further details, please contact: Ms. Snimarjyot Kochhar 9324376278 or email at snimar.kochhar@relianceada.com


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