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Iron Man "Suit Up"


Posted on: November, 2008

Today’s world is facing a threat in form of terrorism, environmental dangers and financial meltdown. But never fear, Superhero “IRON MAN” is here. BIG Home Video, in association with Paramount Home Entertainment Global, is proud to unveil one of Marvel’s most popular and timeless superheroes of all time “Iron Man”, on Home Video in India. A timeless character, a theme full of courage, romance and heroism will make you reconnect to a more authentic appreciation of this world. Iron Man is not your typical super hero…his super power is derived from intellect and ambition. Iron Man grossed $572 million theatrically worldwide, making it the 21st highest grossing American film of all time.

Robert Downey Jr.’s performance is being termed as comeback of the year by most critics. He really is the reason for Iron Man's success, too. Deploying the bewildered little-boy-lost look that has made it easy to forgive his off-screen indiscretions, Downey is Tony Stark – a multi-billionaire and jet-setting genius-industrialist, who when captured in enemy territory, builds a high-tech suit of armor to escape. Now, he's on a mission to save the world as a hero who's built, not born, to be unlike any other. Director Jon Favreau makes the calls on the right-time for the actor to be at his inspired best. Robert Downey Jr. as the “Suited Up” manages to inject plenty of fun and ensures no tortured soul. . The movie also strikes high because of its zippy satirical script, roster of fine actors – including Jeff Bridges, Gwyneth Paltrow and Terrence Howard.

BIG Home Video promises a plethora of marketing jewels to make it easy for you to own this must-have DVD. A tie-up with key Music World outlets across the country is in place for an exclusive focus on Iron Man. As part of this tie-up, consumers can win early bird prizes and take part in a contest to win Iron Man premiums. Planet M chain of outlets, as part of a special focus on Iron Man, is organizing a consumer contest at its key stores across the country.

Iron Man has also been released in Hindi, Tamil and Telugu dubs. Home Video sales for Hollywood films have primarily been restricted to the urban population in India. In an effort to challenge this paradigm, BIG Home Video has organized mobile van activities in 47 towns spread across Uttar Pradesh, Madhya Pradesh, Gujarat, Rajasthan, Punjab and Uttaranchal, to create awareness for the dubs.

A tie-up with BIG FM the radio partner will promote the Home Video via RJ mentions and contests. Innovative promotions will be created with the online partners Zapak.com. A special micro-site has been created on Zapak where customers can download exclusive wall-papers, screen-savers and play the online game. Zapak will send mailers to their over 5.3 million database announcing the release of Iron Man.

Kulmeet Makkar, Chief Executive Officer, BIG Music and Home Entertainment says, “BIG Home Video strives to offer you the best in every genre. With explosive action and never before seen special effects, Iron Man would definitely appeal to the Indian audience.”

Good performances, Great star-cast and a theme which promises fun ‘again & again’. Iron Man Home Video is available at all leading stores now: the DVD is priced at Rs. 599. The English VCD at Rs. 299 and the Hindi, Tamil & Telugu VCD are priced at Rs. 99 respectively. So, do not miss out on the fun. Get, “Suited Up”.

About BIG Music & Home Entertainment:
BIG Music & Home Entertainment has taken significant strides towards its objective of emerging as the dominant player in Indian Music & Home Entertainment.

Apart from releasing chart-busting music of Hindi films like Rock On, Love Story 2050, Johnny Gaddaar and Cash, to name a few, the company has also released blockbusters such as Welcome & Jodhaa Akbar on home video.

The company is the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company will ensure reach for these Hollywood products, not only in urban market but also mass markets.

Prepare to be wooed as BIG Home Video is bringing out the best of the biggest Hollywood blockbusters straight to your Home with your favourite Marvel characters, Hulk and Iron Man and the best in animation with the lovable Kung Fu Panda. Be set to be a part of the adventure of a life time with Indiana Jones. The Haunting and visionary Dark Knight soars on the wings of untamed imagination. Ring in the New Year in your city with Carrie Bradshaw and her girl friends – the stars of Sex and the City as they promised to keep you entertained with a dash of romance, humour and drama.

All launches will be supported by big decibel marketing campaigns across various mediums which include TV, radio, internet, print, outdoor etc. There will be a special focus on below the line activities which include on ground activities, events, consumer contest and retail store promotions. The idea is to enhance the consumer interaction and experience with the brand and products.

For further details, please contact: Ms. Snimarjyot Kochhar 9324376278 or email at snimar.kochhar@relianceada.com


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