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World Internet Premier of 13B exclusively on BIGFlix.com on the day of its national release



Mumbai, Tuesday, March 10th, 2009: www.broadband.bigflix.com, the Video-on-Demand website of BIGFlix.com (a part of Reliance Big Entertainment) announced today the world internet premier of the most waited and spookiest movie of the year, BIG Pictures’ 13B- Fear has a New Address, exclusively on the website. This would be the very first movie of the year 2009 to be released on the broadband platform on the day of its theatrical release at the box office.

13B- Fear has a New Address will be available for all users across the globe for download to rent and download to own medium on the Video-on-Demand platform of BIGFlix.com. The movie will be available for download to rent at $ 1.99 and download to own at $ 4.99 for all users.

Speaking on this occasion, Mr. Murtuza Kagalwala, Business Head, Video-on-Demand, BIGFlix.com, said, “The website www.whatis13b.com has received fantastic response since its launch with 5 million page views in just one week. Moreover, we have seen that movies in this category did extremely well at the box office across the globe in the financial year 08- 09. We have seen very good response to the promotional contests at our end and are confident that the movie will be a sure hit with the audiences across the globe.”

“Most importantly, with movies premiering on internet on the day of the box office release it helps to mitigate piracy to a very great extent. We are looking at full throttle support from the film fraternity to have many more movies in the coming days with a day and date release, where movie buffs will have the privilege to watch movies in its legitimate best digital format.

13B- Fear has a New Address has been very well received by the critics and is expected to do very well at the box office not only in the domestic but in the international market as well. The film is written and directed by Vikram K Kumar with music by the famous trio Shankar Ehsan and Loy. The movie is led by a star cast of R Madhavan, Neetu Chandra, Poonam Dhillon, Murali Sharma, Sachin Khedekar, Sanjaih Bokaria, Prateek Dobriyal, Amitha and Dhritiman Chatterjee.

About 13B
BIG Pictures’ 13B is a supernatural thriller where in today’s world of unrelenting pressures, challenged survivals and super-fast lifestyles, the major source of relief and entertainment is…the TV. So much so that it has moved from its modest position of being just another household appliance to actually determining the power equation in a family. It is easy to figure out the hierarchy in the family depending on who controls the Remote Control.

What happens when TV realizes this power and begins to take control? What happens when instead of showing you the facts, the TV begins to show you what it wants you to see? What happens when Manohar, to his great horror, realizes that this is exactly what is happening with his wonderful family that has just moved into their new sweet home in 13B?

About BIGFlix.com
www.broadband.bigflix.com, the movie downloads division of BIGFlix.com offers access to around 1500 titles on its video-on-demand division, BIGFlix offers the biggest range of premium quality Indian entertainment spanning across 13 languages in India. The portal offers the biggest, widest library of films; music and Indian entertainment content ranging that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks. The website has tie-ups with other premium channels viz, Star TV, Zoom, Special TV series, NDTV, NDTV Imagine, Raj TV and Care World TV TO showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, www.bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own, streaming at affordable price points and subscription offer as well.

BIGFlix.com has innovative, convenient and cost-effective entertainment making Indian cinema, television and music accessible to more than 25 million strong overseas Non Resident Indian (NRI), South Asian population and Indian cinema lovers the world over. The company offers the download to rent and subscription services in its portfolio of operations as well.

For further press release related queries, please contact:
  • Pallavi Deshmukh
    Corporate Communications
    BIGFlix.com
    Cell No: 932155 6801
    E-mail: Pallavi.deshmukh@bigflix.com

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