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BIGFlix.com joins hands with Kishore Biyani's Future Group



BIGFlix.com gets aggressive with movie rentals to revolutionize entertainment @ home

Mumbai, Tuesday, January 06th, 2009: BIGFlix.com, a part of Reliance BIG Entertainment, India's largest online and offline movie rental service, announced its partnership with the Kishore Biyani's Future Group, the parent company of India's largest listed retailer Pantaloon Retail (India) Ltd. across 9 cities namely Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, Bangalore and Indore

The alliance with Future Group will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone across 9 cities in India viz, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Indore.

Speaking on the occasion of this announcement, Mr. Raviraj Jayram, Head- Marketing, BIGFlix.com, said, "Kishore Biyani's Future Group has a massive retail presence with a large loyal customer base in the country. We are excited about our partnership with the group and confident that this alliance will help reach a much wider base of customers. With this partnership we are looking forward to many more offers for our existing as well as new customers in future. Also, alliances and tie-ups with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man's daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension".

Also commenting on this partnership, Mr. Rajan Malhotra, CEO, Big Bazaar, said, "We are a purely retail based format group with an inevitable single minded customer focus all the time. Our partnership with BIGFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry. Movies have always been an integral form of entertainment for every household today and we are more than happy to enhance our customers’ shopping experience this way".

The Future Group–BIGFlix.com offer is valid across all retail formats of Future Group until January 11th, 2009 across all outlets in 9 cities in India.

About BIGFlix.com
BIGFlix.com, a part of Reliance Big Entertainment, is India's largest online and offline movie rental service, offering access to more than 20000 titles. BIGFlix offers the biggest range of premium quality home video content spanning across 13 Indian as well as International languages. BIGFlix.com currently has a vast membership base of over 80000 customers in the country. The service offers the biggest, widest library of films and other alternate content through multiple interfaces i.e. retail stores, online home delivery service and call centre. The service is available at affordable prices and offers option to view unlimited movies on subscription basis. With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials, music and other short form content.

BIGFlix currently has more than 50 standalone state-of-art stores and more than 50 shop-in-shop format stores with Reliance Web World across 10 cities namely, Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore. The company plans to have 200 stores in minimum 10 cities by March 2009.

About Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail, media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 11 million square feet of retail space in over 63 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. The group's speciality retail formats include- books and music chain - Depot; sportswear retailer - Planet Sports; electronics retailer - eZone; home improvement chain - HomeTown; and rural retail chain - Aadhar; among others. It also operates the popular shopping portal, www.futurebazaar.com

Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness.' The group's corporate credo is, 'Rewrite rules, Retain values.'

For further information, please contact:

Pallavi Deshmukh
Corporate Communications
BIGFlix.com
Mobile: 9321556801
E-mail: pallavi.deshmukh@bigflix.com

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