BIG Reach, a division of BIG 92.7 FM, is focused on a complete 360 degree solution for its clients. The business primarily includes the following two areas of operations:

1. Client Led
A client brief is taken and a complete integration is done that involves on ground promotion as well as ON AIR integration. The benefits for the client in this form of promotion is that not only we provide on ground activation but also being a ON AIR medium we promote the activity ON AIR giving that extra mileage to the client.

2. Properties
This is the division of BIG Reach in which we design our brand properties and take sponsors for the same. Through this medium the clients get an opportunity to be partners to a central event that involves common TG and reaches out to the concerned TG through various mediums. This is an opportunity where we create a multi client platform to reach out to the consumers through an integrated medium approach involving outdoors, print, internet apart from on ground & radio.